Analytics & Visualization

The beauty of data: understanding information in a clear and engaging manner.

Why Analytics & Visualization?

Analytics & Visualization is the practice focused on presenting information. It aims to achieve clear and effective communication through the creation of dashboards, reports, alert systems, and delivery via voice, mobile devices, etc.

With Analytics & Visualization, people can quickly draw conclusions, identify patterns, and spot trends. It also enables interaction with data and facilitates analysis for individuals who may not have analytical profiles but are key to the business.

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less time is needed to find information in graphs.

Source: Visme

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fewer errors are made when using data visualization.

Source: Piktochart

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more effective are decisions when using data visualization tools.

Source: Tableau

Our approach

Datalytics’ Analytics & Visualization services offer the following key differentiators:

Data visualization team

We have certified teams in the most widely used data visualization tools (Power BI, Tableau, Looker, Microstrategy, etc.). These professionals ensure that the information is reliable, high-quality, and accessible to the business.

Business analytics translators (BATs)

They are integrated throughout the data value chain and the lifecycle of a data analytics project. They serve as bridges between business areas and data teams, and their presence is crucial to ensuring the success of projects.

Data-Driven culture

These profiles possess essential communication skills to bring data closer to a wider audience and teach them how to use it correctly. Their role is to simplify the complex and make it accessible.

Data visualization team

Business analytics translators (BATs)

Data-Driven culture

Our clients

Client testimonials

Working with Datalytics has been an incredibly fruitful and enriching experience. The high standards of quality, service, creativity, and teamwork at Datalytics have allowed us to develop great solutions and innovations. Perhaps the most representative of these is the biosciences bot, an AI tool that enables us to access our genetic information quickly. What once could take months, we now do in seconds, and thanks to that, we can deliver diagnostic solutions much more efficiently to our patients. This tool has been nationally and internationally recognized as a major development in the field of AI in genomics.

Carlos Agudelo Biosciences Manager at Sura

Datalytics has allowed us to develop valuable data utilization capabilities within the organization, enabling us to leverage initiatives and support different processes with relevant and timely information. With the technical excellence of their professionals, the application of best practices, and their clear focus on results, they have given us great confidence when facing the challenges we have and the key projects that bring us closer to our higher purpose: helping businesses and institutions in the region grow.

Santiago Galeano Cadavid Head of Analytics at the Chamber of Commerce of Medellín for Antioquia

We are very pleased with the experience we've had with the Maxi chatbot that we developed together with Datalytics. With the generative AI tools available to us (Azure OpenAI), we were able to enhance it and make it understand corporate processes to handle inquiries from different areas of the organization. This speeds up many queries that would normally take a business day; now we resolve them much faster with Maxi. This has saved us a lot of time in terms of productivity, and we're very happy because the bot is now being used in more companies within the group, which makes our technology team very proud.

Aaron González Digital CoE LATAM at ISA Intercolombia

At Datalytics, they are experts in data engineering. They helped us guide the development very clearly, meeting deadlines and project scope. They also provided valuable recommendations based on the situation of our company.

León Buitrago López Analytics and Business Intelligence Coordinator at Coninsa

Frequently asked questions

What are the benefits for the business of having Analytics & Visualization?

To build a data-driven culture, data must be accessible, and that’s what Analytics & Visualization solves. This specialization allows businesses to have the right information available at the right time. It provides people with key business indicators that help them make data-driven decisions.

What problems does Analytics & Visualization solve?

Some of the problems Analytics & Visualization solves include: lack of visibility into key business metrics, siloed information (when data from different areas isn't connected), complexity in performing data analysis, lack of clarity in identifying patterns and/or trends, among others.

What resources do I need to move forward with Analytics & Visualization?

The basic resources a company needs to hire Analytics & Visualization services are: a license for the visualization tool they wish to use and a data-related need or problem connected to that requirement.